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	Search Engine Marketing Track (HTML)
	To succeed in search engine marketing you need to get a handle on the latest technology and be conversant with the search engines' techniques and philosophies. Optimize your site for better positioning in search databases, get the scoop on industry trends, and discover how best to employ relevant keywords, keyword phrases, and design.

	Media Buying Track (HTML)
	It's an alphabet soup out there for buyers, advertisers, and publishers, what with CPCs, CPMs, and more. How do you efficiently evaluate a buy? Determine the media mix? Negotiate the deal? We'll help make sense of the deals technology and media available.

	Advertising Technology Track (HTML)
	Rich, streaming, ad servers, Flash, sound, full-motion video. There's more cool new stuff out there every day. How good is it? Whose version is best? Will it help market your product or service? Do you go for it now, or wait for the next generation of soft- or hardware?

	Marketing Analytics Track (HTML)
	The most important component of any business is customers. Being customer-centric means you look at everything that affects your company's relationship with an individual -- from personalizing every experience to deploying enterprise-wide CRM technology. Companies that get it right enjoy a smoother sales cycle and have more valuable, longer-term customers.

	SPIN Features
	In-depth profiles, interviews, and case studies on cutting-edge products, companies, and trends in interactive marketing and advertising.

	SPIN financial news
	To succeed in search engine marketing you need to get a handle on the latest technology and be conversant with the search engines' techniques and philosophies. Optimize your site for better